of being 1 of this and 1 of that......

of late we have heard of the top fella in our beloved country chanting for '1Malaysia'; arguably the term to unite the people of Malaysia regardless of races, colour blind kind of things......blah blah blah....

and the echoed of it........we do came across, among others some aspiring '1'; i.e. 1Nation, 1Unity, 1Paulian (from my alma mater), 1Price, 1Digit......and of course we also get some unusual '1'; 1Telor. 1Najxx, 1Shxx, and so forth......

what matters to me its about the outcome and the term being use of some kind of in layman term ' a branding entity'; Of late, I have been reading a book 'Branding for DUMMIES'; the well-known 'for DUMMIES; is a collaboration works comes up by the Wiley Publishing Inc. to help among others to promote writing enthusiast who can easily recognized the affiliations of certain subjects that are being brought up with the acronyms of 'FOR DUMMIES'.

My first thought of the branding entity quite fast tracking to Najib and his 1Malaysia. I read about his past hobby as being an avid reader himself and maybe his team of consultant had him to come up with a short yet simplified motto to have a deep implication on every Malaysian; 1Malaysia equals Najib or vice versa.

This philosophical marketing trend has long been use in America which widespread amongst corporate owner during the gold rush period that makes us easily recognized the brand of McD, Nike, GM, Ford and so forth.....while in Malaysia, companies has for the past decade come to realized the important of branding in their products.

I still recall my lectures session back in college and Uni, about the emphasized of building Identity, In architecture or interior design, we were being told about building and to come up with a conceptual or lasting impression/identity of an layout, space and its form as being aesthetically conjugates with the given site or its surroundings.

That is how we have our landmark Pelli's KLCC to proclaim as the tallest building in the world for a few years before being overtaken by the CY Lee's 'Taipei 101'....

what i am looking at its about the way a message is being send across and above all, the reaction of the chant; the social innuendo and of course the true meaning of the 'word' itself. A message and a motto gotta be a real strong wave to struck everyone's mind of its real propaganda; regardless of its real intend as that will be the secondary objective of a strong brand..........i did read our former info minister memoriam in TheMalaysianinsider about his political endeavor during his UMNO period and how he has been able to manipulate the then Malaysian (including myself) about their propaganda and he boldly admit that he is none other than a propaganda minister..........

The presence of previous mainstream media. i.e., TV, radio, mainstream newspaper, magazine strongly upheld an important info-mind-stream of every community of the world, though it is slowly depriving in its existence in providing the latest news, and medium of socio-politico-economy........we rather rely on the online piece of news although some can be from an unreliably source,

at least we tend to have a choice to choose what we wanna listen and filter out what we don't...................:-))